If some one asked you to guess what country has the highest growth is twitter users? Which country would you guess? I bet Saudi Arabia will not be it!
According to Twitter CEO Dick Costolo thats not true!
“Twitter is seeing some of its most torrid growth in the Middle East. Saudi Arabia is the fastest-growing country with a 3,000 percent growth last month,” he told The Los Angeles Times.
Shea Bennett Co-editor at AllTwitter, stated that "In addition to the high increase in twitter users resulting in 50 Million tweets a month there are six million Facebook users and 90 million daily YouTube views" !! Those are big numbers.
Entrepreneurs and business owners tried to take advantage of that in different ways.
Here I will share an experience that I was close to its details.
A restaurant company attempt to take advantage of this social media “ maddens” to have free publicity that will guarantee sending their message to millions of potential customers for a fraction of the usual advertising coast. The management of this company targeted a group of new popular (non celebrities) twitter users and simply invited them to lunch. Each of them had a high number of followers. The theme of the event was just to connect active twitter users together face to face and go beyond the virtual life.
Banners where printed and simple name tags to introduce the popular “tweeps” to each other.
There was nothing in this event stating there was an advertising advantage for the hosting restaurant. Yet, “Check ins” in the location based Apps like “foursquare” and tweeted photos of the event created high activity in the trending hashtag that was created for the event. This simple event was more effective than an expensive advertising campaign especially for a B to C business.
Generally, The effective utilization of Social media is becoming a crucial component of any advertisement or PR campaign for most types and sizes of businesses but small startups and entrepreneurs are the ones who will benefit from it the most due to the easy access to it.
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